Mads rae hammer

designer + storyteller based in madison, wI

digitally analog

January 2024

_AN ORBITING RECORD

INSPIRED BY THE PHASES OF THE MOON, USER-INTERFACES STRAIGHT FROM A SCI-FI MOVIE, AND THE SPIRITUAL ESSENCE OF THE DANCE FLOOR. After taking a month off the menu for the holidays it seemed fitting for the new year, to revolve the theme around the moon and the new beginnings and ends it brings. Each week the menu changed between light and dark, highlighting the full and new moon of the month.


September 2023

_The Menu

the menu origins of it all. Inspired by retro diner menu layouts + placemats.


october 2023

_Friday the 13th edition

inspired by 80s + 90s K-mart ads and magazines, the backs of cereal boxes, and vintage horror movie covers.


november 2023

_a community table

inspired by children’s books, thanksgiving dinner tables, and the community which surrounds.


january 2024

_an orbiting record

inspired by the phases of the moon, user-interfaces straight from a sci-fi movie, and the spiritual ESSENCE of the DANCE FLOOR.


febuary 2024

_a comical lineup

Inspired by contemporary pop-art, your favorite childhood comics, and the dj setups you’ll find around town.


march 2024 + RSD

_what was it you were saying?

inspired by the themes of the underground and the hidden nature of events within its umbrella. an overwhelming selection of events noding as a metaphor for the overpowering sounds of the nights to follow.


april 2024

_the zine edition

inspired by found vintage imagry of technology and the grime of techno. An exploration of the paradox within the account created.