Mads rae hammer

designer + storyteller based in madison, wI

digitally analog

April 2024

_THE ZINE EDITION

INSPIRED BY FOUND VINTAGE IMAGRY OF TECHNOLOGY AND THE GRIME OF TECHNO. AN EXPLORATION OF THE PARADOX WITHIN THE ACCOUNT CREATED. For this month, each menu featured a new layout as well as imagry found.


September 2023

_The Menu

the menu origins of it all. Inspired by retro diner menu layouts + placemats.


october 2023

_Friday the 13th edition

inspired by 80s + 90s K-mart ads and magazines, the backs of cereal boxes, and vintage horror movie covers.


november 2023

_a community table

inspired by children’s books, thanksgiving dinner tables, and the community which surrounds.


january 2024

_an orbiting record

inspired by the phases of the moon, user-interfaces straight from a sci-fi movie, and the spiritual ESSENCE of the DANCE FLOOR.


febuary 2024

_a comical lineup

Inspired by contemporary pop-art, your favorite childhood comics, and the dj setups you’ll find around town.


march 2024 + RSD

_what was it you were saying?

inspired by the themes of the underground and the hidden nature of events within its umbrella. an overwhelming selection of events noding as a metaphor for the overpowering sounds of the nights to follow.


april 2024

_the zine edition

inspired by found vintage imagry of technology and the grime of techno. An exploration of the paradox within the account created.