2023-2024
Beginning as a personal endeavor to share Madison’s DJ events and showcase unique design styles, Mad’s platform swiftly evolved into a cornerstone of the local electronic music scene. Employing dynamic social media zine layouts, Mad’s curated month-long themes revolving around unearthed rave histories and topics intersecting with the pulse of the parties she frequented.
Mad’s menus, characterized by grungy textures and maximalist design elements, serve as a visual testament to the exponential growth of the local scene. What initially functioned as a straightforward event guide gradually transformed into a labyrinth of discovery, fostering a symbiotic relationship between viewer, art, and the elusive parties awaiting discovery.
Reflecting on the absence of social media during the underground’s zenith, Mad’s work encapsulates the evolution of a burgeoning scene, capturing the mystique of stumbling upon life-altering nights. With a burgeoning following of over 1200 within just a year, Mad’s platform has garnered recognition on the airwaves of Mad Unity Radio and within the pages of Madison Magazine.
Mads rae hammer 